Posts by administr8tor

We’re excited to welcome Sam Rothstein to the MPW team as our new Paid Media Specialist! Sam brings a wealth of experience in lead generation through Google and Meta ad campaigns, primarily focused on home service clients. Beyond that, he’s also helped grow memberships and foster community through social and event promotions. His strategic mindset…

The last two years have witnessed a seismic shift in the realm of Search Engine Optimization (SEO). The arrival of ChatGPT in late 2022 irrevocably altered the digital landscape. Today, AI-powered search engines abound, including ChatGPT itself, Google’s AI Overviews, Bing’s Edge, Perplexity, and numerous others. As AI seamlessly integrates into our devices, browsers, and…

MPW Marketing, a full-service advertising and marketing firm based in Central New York, recently announced the addition of media buyer Diana Cocciardi to its team of 23 specialized marketing experts. Cocciardi is based in Sauquoit and joins MPW Marketing as a crucial part of their media team. She will be responsible for researching, evaluating and…

With the new year upon us, many HVAC business owners are planning for the next 12 months—setting goals around growth, employee retention, and profitability while creating a roadmap to achieve them. Among the most critical aspects of planning are the “Three Ps”: Payroll, Products, and Promotion. These three areas often represent the highest expenses for…

We love working for great folks, and this past year was no exception. Our dedicated team worked tirelessly to meet each client’s unique needs and objectives, ensuring that we delivered impactful results that exceeded expectations. Looking back on the achievements of 2024 fills us with gratitude for the opportunities we’ve had and pride in the…

Picture this: you need help from your HVAC contractor immediately, so you want to choose the quickest form of communication. Maybe your heat went out in the dead of winter, and you need your HVAC company’s help ASAP. Or maybe a storm is coming and you need generator services so you can have electricity if…

The holiday season is a time for reflection and gratitude, and at MPW, we want to take a moment to extend our heartfelt thanks to you, our valued clients. Just as the humble gravy boat makes every dish at the holiday table even better, our client partnerships and friendships enhance everything we do, too. Maintaining…

We’re thrilled to be in our new home at 600 French Road in New Hartford, NY. The new location offers a vibrant, inviting space and is more than just an office – it’s a dynamic environment designed for collaboration, creativity, and growth. Our new home base includes: Modern Meeting Spaces: Perfect for hosting local client…

NEW HARTFORD, N.Y. – June 11, 2024 – MPW Marketing, a full-service advertising and marketing firm based in Central New York, recently announced the addition of digital marketing specialist Jeff Narus to its team of 22 specialized marketing experts. Narus joins MPW’s fully remote company from his hometown of Charlotte, North Carolina as an essential…

At MPW, we’re true believers in the power of social proof. It’s one of the most effective tools to build and strengthen customer trust, which is essential to any HVAC business. As a result, we do a lot of unscripted, testimonial-style video production for our HVAC clients. Anybody who’s ever used unscripted interviews as the…