Archive for January 2025
MPW Marketing hires media buyer Diana Cocciardi
MPW Marketing, a full-service advertising and marketing firm based in Central New York, recently announced the addition of media buyer Diana Cocciardi to its team of 23 specialized marketing experts. Cocciardi is based in Sauquoit and joins MPW Marketing as a crucial part of their media team. She will be responsible for researching, evaluating and…
Read MoreJumpstart 2025 With a Marketing Plan that Maximizes Growth in Your HVAC Company
With the new year upon us, many HVAC business owners are planning for the next 12 months—setting goals around growth, employee retention, and profitability while creating a roadmap to achieve them. Among the most critical aspects of planning are the “Three Ps”: Payroll, Products, and Promotion. These three areas often represent the highest expenses for…
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